The best way to promote anything is to go where your ideal audience spends their time. In 2022, that place is social media.
With an incredible 2.8 billion monthly active users, Facebook is officially the most popular social media platform in the world. If you want to promote your revival meeting and get as many attendees as possible, that’s the best place to start. Here are six tips to help you promote your church revival meeting on Facebook.
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Create a Facebook event page
Assuming you already have a Facebook account (like 63.7% of the entire U.S. population), the best way to start promoting your revival meeting is by creating a Facebook event.
Facebook events are like dedicated pages for your event. They look very similar to your personal page, except they contain all the information and details about your event. They even provide a space for people to talk, ask questions, and interact about the event. They can even RSVP!
It’s easy (and free) to create a Facebook event for your revival meeting. Just follow these steps:
- Click Events in the left menu from your Feed.
- Choose + Create new event.
- Add the event details.
- Click Create Event.
This will create your new event page that you can promote and share via your church account and personal accounts. You can also invite attendees right from the events page.
Don’t forget to fill the page with everything attendees need to come to your revival meeting, like the date, time, location, speakers, food options, etc. The more information you can provide, the more likely people will want to attend!
Update your page’s cover photo (or video)
Event pages are very similar to your personal or business page. You can make posts and photo albums, along with updating your cover and profile pictures. Completing all the sections of your event page makes your revival meeting seem more official and professional, enticing people to come.
Since you’re busy planning a revival meeting and likely don’t have time to make graphics from scratch, templates are a great way to create professional-level graphics without needing professional-level skills.
Simply browse through some of the free Facebook cover photo templates, choose the one that best fits your church revival meeting, fill in your information, and upload it to your newly created Facebook event page.
If you want your page to be extra eye-catching, add a Facebook cover video! All that movement is sure to attract the attention of anyone who glimpses your event page and make them want to hit that “will attend” button.
Post consistently about your revival meeting event
When it comes to marketing, consistency is key. There are literally thousands of posts that show up on your followers’ feeds every single day. That means if you don’t post about your revival meeting regularly, they’re probably going to forget about it in the fog of countless other posts.
Most marketing professionals say the ideal post frequency for Facebook is about one post per day or five per week. That should be enough to ensure your event shows up in your followers’ timelines on a regular basis, so they won’t forget to add it to their calendars.
Whenever you make a Facebook post, make sure the photo, video, and text are all high quality. Not only are you trying to stand out from the millions of other posts per day, but you also have to compete with them for attention. Don’t just post a quick picture you took with your cell phone. Make sure it’s good enough to stand out to your followers and encourage people to want to come to your revival meeting or at the very least visit your event page.
Engage with your followers
Many marketers forget one of the key words in social media: “social.” It’s not supposed to be a one-way street; you’re supposed to actually talk and interact with your followers! That’s how you build engagement and get more people to want to come to your event.
On both your main church page and your event page, remember to respond to comments and direct messages from your followers. Browse the comments under your posts regularly and respond to any questions. You can also just comment back to followers to create a back-and-forth between your church and your followers.
The more engaged someone feels with a brand (your church), the more they’ll want to come to any events.
Ask the congregation to share online
Church revival meetings have one powerful promotional tool that most other businesses don’t have. You see your congregation every single Sunday in person. They all know about your revival meeting, so why not just ask them to share your event page and posts with their friends online.
Just think, if everyone in your congregation shared your revival meeting’s Facebook event page with two people, you could quickly triple your potential attendance! Most of them already have Facebook pages, so it’d be easy for them to log in and press the Share button.
Having so many supporters from the beginning of your marketing campaign is a great way to really promote your event beyond your existing reach.
Run a giveaway
Everyone likes to get free stuff. Why not use that knowledge to promote your revival meeting event? Offer a giveaway on Facebook to encourage more people to share or come to your event.
Facebook event giveaways can be done one of two ways:
- Promote a giveaway that’ll take place at the event.
- Run a giveaway completely through Facebook.
If you choose the first option, it could be something like a raffle at the event. Your followers can’t participate in the great deal until they come to your event, creating an incentive!
Online giveaways are mostly to extend your promotional reach. For example, you can say the first person to share a post about your revival meeting will get a one-on-one meeting with the guest speaker. Once your followers see that, they’ll all hit the share button and get your event page in front of even more potential attendees.
No matter which option you choose, giveaways are a great way to promote any event on Facebook. Just make sure the item you’re giving away actually interests your followers.
Promote your church revival meeting on Facebook
Facebook is a great tool to promote your event. Because so many in your congregation already use the platform, it’s easy to create an event page and encourage your followers to share it with their friends online. With some high-quality images and videos, a little back-and-forth with your followers, and perhaps a giveaway campaign or two, there won’t be an open seat left at your next revival meeting!