Using your own personal or business numbers for SMS-based marketing campaigns rarely makes sense. In most scenarios, the more efficient and flexible option is to buy or rent non-VoIP numbers to use as and when you need them.
But if you’ve never used non-VoIP numbers for this purpose before, you might be wondering exactly how you use them—or you might not even really know what they are. If so, you’ve come to the right place, as we’re discussing everything you should know about running SMS campaigns with non-VoIP numbers in this guide.
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Why Do You Need Non-VoIP Numbers Specifically?
The first thing to understand is that you specifically should use non-VoIP numbers, not VoIP numbers, for your campaigns. The big reason for this is that non-VoIP numbers are tied to a real SIM card, like your actual phone number, so they’re a legitimate alternative to internet-based VoIP numbers.
Not only do non-VoIP numbers have higher delivery and response rates (obviously important for any successful campaign), but they’re also unlikely to be rejected or blocked for potential spam, like VoIP numbers. The last thing you want is to spend hours of time working on a campaign, only for it to be ruined by poor delivery rates. That’s why we only recommend using non-VoIP numbers for this purpose.
How to Choose the Right Non-VoIP Provider
When you’re choosing a non-VoIP number provider, choose one that has a history of reliability and delivery success. The best way to learn this is by checking impartial customer reviews on sites like Trustpilot and forums like Reddit.
You’re most likely going to need numbers for more than a day, so look for a provider that offers monthly non-VoIP number rental. That way, you can pay a monthly recurring fee for the numbers throughout the duration of your campaign, then cancel the subscription when you no longer need them.
Finally, if you’re targeting customers all over the world or in more than one region, you’ll need a provider that offers numbers in the regions where your audience is. For instance, SMSPool offers secure phone numbers for online use spanning 50 countries, so you should find all the local numbers you need.
Tips for Setting Clear Campaign Goals
You want your campaign to run as efficiently as possible, so that means being clear on exactly what you want to achieve from the very beginning.
Start by defining the purpose of the campaign. For instance, is it for promotions or reminders, or are you trying to build customer engagement? It’s best to have one solid purpose for each campaign, and space your campaigns apart to avoid overwhelming and annoying your audience.
Plan the types of messages you’ll send, and make sure you’re complying with whatever data protection regulations apply to the region you’re targeting.
How to Track Your Campaign Performance
You won’t be able to measure the success of your campaign if you’re not actively tracking its performance. Make sure to measure things like your delivery rates and open rates, as well as your response rates (if applicable).
You can then use these analytics to refine your timing and messaging with future campaigns going forward.
