Table of Contents
What is Inbound Marketing?
Inbound marketing is an approach based on attracting customers with useful, relevant content and adding value at each stage of the buyer’s journey.
Potential customers find your business through different channels such as blogs, search engines, and social media with inbound marketing.
What Is The Variance Between Inbound Marketing And Traditional Marketing?
Unlike traditional marketing, inbound does not need to strive to attract potential customers because by creating content designed to address your ideal customer’s problems and needs, you will attract qualified prospects and build trust and credibility for your company.
The world has changed considerably: people no lengthier live, work, buy or consume in the same way they did time or two ago. However, companies still intend to market and trade as they did in 1999. People have radically changed the way they communicate and interact. The internet and digital communications have managed to create a new space for conversation. Whether we like it or not, traditional marketing as we know it is on the verge of disappearing.
People are ignoring traditional marketing practices like phone calls or TV ads, as you can see in this statistic we did:
- This is where it becomes relevant to find new strategies such as Inbound Marketing. Inbound Marketing is a more actual way to attract, engage and please customers.
- It is about offering value in a non-intrusive way, unlike traditional advertising, so consumers do not feel that the goal is to achieve sales. With inbound techniques, your clients come to you, and with outbound techniques, you must find them. In the first case, the key is to create quality content; and, also, in the budget.
What Are The Stages Of The Inbound Marketing?
- Attract
- Turn into.
- To close.
- Delight
The Inbound Marketing methodology based on different phases. We explain each of these below:
1) Attract:
To generate traffic, you must use various resources such as content marketing, social networks, SEO techniques, PPC, etc. It would help if you did it, giving tactical planning to reach results.
The idea is not that many users visit your website, but rather that we focus on attracting those who are most likely to become leads and, ultimately, satisfied customers. How to do it? To get the right customers’ attention, you need to offer them relevant content at the right time (that is, they’re looking for that content).
2) Convert:
Once you have achieved to attract visitors to your website, the next step is to convert them into leads. To do this, you need to start a conversation in the way that works best for them; p., e.g., through messages, forms or meetings. When you contact your visitors, you must answer all their questions, offer them content relevant and valuable for each of your buyer personas, and continue that communication.
3) Close:
Once you have your database, you must achieve the records, integrate them with a CRM, and use automation and lead nurturing tools. In this way, an automated content flow created and adapted to the user’s purchase cycle, related to lead scoring, determines the right moment to convert you into a customer.
4) Delight:
When you’ve already gotten customers, you need to keep them. In this phase, you must retain them satisfied, offer them useful and interesting information and take care of your possible prescribers to turn sales into recommendations.
Finally, it would help if you tolerated that, to achieve sales through inbound marketing, coordination is very important, so everything must be perfectly integrated.
