Marketing Tactics measures you’ve always taken across your business to attract customers can help you build a strong and profitable digital strategy!
What role does marketing play in your company’s day-to-day life? If you are doing less than you should get your business noticed, you are not alone.
Many entrepreneurs don’t understand very well; they believe they don’t have enough budget or have already tried some tactics with no significant results.
Since of this, so many people are giving up marketing or are reluctant to invest in the area. Digital marketing is full of techniques, tools, and processes that confuse those who don’t use it every day. It is why you shouldn’t focus so much on what you don’t know.
Now, see how you can build a strong and profitable digital strategy using the measures you’ve always taken to attract customers!
7 Marketing Tactics that you are already using without Realizing it
Marketing Tactics: who believed marketing was not an integral part of your business will be surprised by the list below. There are no fewer than seven widespread (and recommended) tactics in a digital marketing strategy.
1. Affiliate Marketing
Remember when you offer commissions to other people to promote and sell your products, This is affiliate marketing.
Basically, you outsource a lot of the disclosure and sales and share a small portion of the profits with the spouse.
Affiliate marketing is a very mutual strategy for information products as they are called digital products that provide valuable info to the community. In this category, we can comprise books in digital format, conferences and online sequences, spreadsheets, etc.
The Marketing Tactics is so natural that even companies are devoted to just this subject with no blogs, courses, and training on the subject.
2. A / B Tests
For example, let’s say the Buy button on your favorite virtual store is red. To find out if this color positively affects sales, the owner can compare the red button to another color, such as green.
You can then test between the two color variants to see which, for example, has the most significant impact on converting visitors into sales. In a controlled environment where all other variables (like the button text and the position of the button on the page) hit, this is an excellent example of an A / B test.
In many cases, the changes are as subtle as changing a storefront, portfolio, or moving products and figuring out which products are best for sale.
3. Loyalty Programs and Indications
Discount vouchers sound like music to every customer. But they usually work best when they are part of a loyalty program.
A prevalent example is coffee shops and restaurants: the customer receives a voucher with every purchase. For instance, after collecting ten coupons, you could win a free sandwich or pizza.
Viewer programs are also very successful and work as simple as adding a certain number of friends and getting discounts or benefits for your facility.
In the digital world, companies such as Uber and Dropbox have been using this type of package and continues to do well with thousands of companies of all sizes and segments.
4. Joint Marketing
If your company has ever teamed up with another company to gain awareness or generate mutual sales opportunities, you have already used Joint-marketing.
This is one of the most compelling ways to get customers without spending a lot of money. For this reason, some reference companies in the market with large marketing budgets are already doing so.
The most common way of co-marketing in the digital environment is to create content, whether in the form of a blog post, e-book, online conference, or any other.
The production of the material can only be divided or carried out by one of the companies. However, what is interesting about this strategy is to share the dissemination efforts and contacts generated from this material.
5. Segmented Screens
In digital marketing, segmented ads, that is, targeted so that only the selected audience profile sees them, are used strategically to obtain great results.
This practice has already been using in the offline world, but a more primitive version. Suppose you are distributing brochures outside of a shopping center or somewhere in the city where you know your audience is often frequent. In that case, your intention is probably the same as using targeted online ads, that is, to reach your audience wherever they are.
6. Seasonal Marketing
Many companies use popular events or breaking news to gain attention and engagement on social media, email, or in virtual stores.
Major generous events like the World Cup and the Olympics, as well as popular hashtags on social media, are the most used options.
Has your company already used events or messages that everyone has commented on to promote itself? So you did seasonal marketing!
7. Customer Success
Customer success is one of the most widely used modern marketing concepts in business. This term refers to a new type of customer service that goes beyond support.
The responsibility extends to ensuring that the customer knows how to make the best possible use of the product or service offered by the company. The idea is that the customer remains a customer longer if they get consistent results with your product or service.
The more loyal customers, the more successful your business will be now and in the future. Many small companies accomplish this by providing good care and quality services.
And whoever thinks that the products’ attention and quality have nothing to do with marketing is very wrong. These factors have never been more critical in attracting and retaining good customers.
What does this Mean for your Company in Practice?
The most important lesson you can learn from this list is that marketing doesn’t have to be a seven-headed monster. Many companies are already using key digital marketing techniques to sell more and keep customers happy, even unknowingly.
It is clear that if you implement the same actions in a structured process to evaluate the results and learn with them every day, this scenario can improve (significantly). We will talk about that below.
The next step: take your business into the digital age
If your company uses the most popular digital marketing techniques in an analog way, the next step is to enter that environment to make the most of the strategies.
If you’re still not entirely convinced that this is a good idea, check out our full article on digital marketing. However, to stay one step ahead, you should know that this strategy has several advantages over traditional methods, such as:
- the reach of a much larger number of people who can become customers
- the ability to scale the system without increasing costs;
- the ease of measuring all results and making adjustments quickly.
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